JINNAH UNIVERSITY FOR WOMAN KARACHI Mass Communication BS (III) Course # 3162 Course Title: Newspaper & Magazine Production
Terminal Examination - Final
Section 1 (write a brief note on each of the five topics) – total marks 30
Attempt any three questions. All questions carry equal marks.
Section 2 (Multiple Choice Questions) - Circle your choice – total marks 30
Attempt all questions. Questions carry equal marks.
Terminal assignment: prepare a magazine- total marks 20...
7 November 2011
Simple and neat magazine page layout
By: Sir Khalid RehmanWhatever you do in real life, it has to be done with neatness and elegance. Get an attractive magazine and a shoddy one from the bookstall. Compare them page by page and you will know what makes one better than the other. Go step by step from learning the basic design principles to the most sophisticated touches.What’s designing a good magazine layout all about? It’s presenting the content in the best way. Opinions may differ from person to person but a good layout speaks for itself. A sophisticated literary magazine...
Reading and correcting text proofs
By: Sir Khalid Rehman
You get a text print as a galley proof or a page proof which is required to be proofread. So you read the proofs closely to detect typographical errors to be corrected before any printing is done. You mark the corrections on the page for aother person to correct, or do the corrections yourself on a computer. You have to do it so that the text printed is exactly the same as the original manuscript. This is proofreading. A proof reader does not have the right to make any corrections on his own. Any spelling,...
Selecting the content for your magazine
by: Sir Khalid RahmanOnce the basics of a magazine have been agreed upon and decided, the regular work of an editor begins. An editor has to plan the magazine, decide who to assign the contents, articles as well as pictures and visual. Once the contents start coming in, the editor has to start editing and thinking about the magazine layout.The idea for an article may germinate in the mind of an editor, a corporate sponsor or a writer, like a painting which may be created by an artist or assigned to him by someone else. In either case, it...
Seven Traits of Highly Effective Press Releases
By: Sir Khalid Rehman
Why are PR people like nuclear weapons?
1. If one side has one, the other side has to get one.
2. Once the news release is emailed, it cannot be recalled.
3. When they land, they screw up everything forever.
A man phones a PR consultant and asks, “How much would you charge for just answering three simple questions?”
The PR consultant replies, “A thousand dollars.”
“A thousand dollars!” exclaims the man. “That’s very expensive isn’t it?”
“It certainly is,” says the PR consultant. “Now, what’s your third question?”
PR’s...
what makes a magazine or a newsletter
By: Sir Khalid Rehman
Magazines and newsletters have an attractive and appropriate masthead that features its name (sometimes also called the nameplate) and its dateline details mentioned. It has a table of contents, main article, follwed by other articles, features, photographs, and pictures, body text and headlines. At least ten parts of a magazine/newsletter design must be kept in mind when planning or executing the periodical.
1. Masthead/Nameplate: The banner on the front of a magazine or newsletter that identifies the publication...
More About Magazines Journalism
By: Sir Khalid RehmanIn the simplest terms, a magazine can be defined as a periodical publication containing articles and illustrations covering specific subjects. I would like to add to this: a magazine should also be loaded with interesting surprises. (No surprises, no sale. No sale, no magazine.)Magazines are an important part of the profession of journalism. They have a long and distinguished history, and they continue to make significant contributions to the news of the day. Magazines have contributed or pioneered a number of important...
Basic Terminologies
By: Sir Khalid RehmanThis question was asked in my class. Here is a clarification "by the book".
baseline: In typography, it is the imaginary line upon which a line of text rests. In most typefaces, the descenders on characters such as g or p extend down below the baseline while curved letters such as c or o extend ever-so-slightly below the baseline. The baseline is the point from which other elements of type are measured including x-height and leading. The baseline is also significant in the alignment of drop caps and other page elements.
catchline:...
Qualification and Job of an Editor
by: Sir Khalid RehmanAn editor is an experienced professional who possesses great knowledge of his subject. He reads news and articles, expresses his learned opinion. He makes sure that the policies of the magazine are carried out. He also edits and supervises production of the magazine. So editing is not a profession that you can jump right into. You must have a great deal of experience and education to be an editor. The editorial desk is populated by a number of sub or sub editors who assist the editor in the many ways in which an editor...
How Magazines are Different from Newspapers
By: Sir Khalid Rehman
(This is too basic but pertains to BS Part 3 curriculum of Newspaper and Magazine Production)
Magazine journalism is different from newspaper journalism in many ways. Some of them are:Periodicity: Newspapers are produced daily. Magazines appear weekly, fortnightly, monthly or any other regular interval.
Content: Newspapers provide short international, national and local news though op-ed pages contain opinions, editorials and other stuff too. Magazines contain detailed views, opinions, articles and features...
what makes a good editor
By: Sir Khalid Rehman
What makes a good editor?An editor should ideally have:
1. Human qualities of sympathy, insight, breadth of view, sense of humour and imagination.
2. A well-balanced and orderly mind, one suggesting judgment, perspective, and a sense of proportion.
3. A cool head; the ability to work in an atmosphere of excitement and hurry without becoming flustered or incapable of accuracy.
4. Quickness of thought — coupled with accuracy.
5. Keenness, conscientiousness and ruthlessness — rightly used.
6. Well-informed common sense that...
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