JINNAH UNIVERSITY FOR WOMAN KARACHI Mass Communication BS (III) Course # 3162 Course Title: Newspaper & Magazine Production
Terminal Examination - Final
Section 1 (write a brief note on each of the five topics) – total marks 30
Attempt any three questions. All questions carry equal marks.
Section 2 (Multiple Choice Questions) - Circle your choice – total marks 30
Attempt all questions. Questions carry equal marks.
Terminal assignment: prepare a magazine- total marks 20...
7 November 2011
Simple and neat magazine page layout
By: Sir Khalid RehmanWhatever you do in real life, it has to be done with neatness and elegance. Get an attractive magazine and a shoddy one from the bookstall. Compare them page by page and you will know what makes one better than the other. Go step by step from learning the basic design principles to the most sophisticated touches.What’s designing a good magazine layout all about? It’s presenting the content in the best way. Opinions may differ from person to person but a good layout speaks for itself. A sophisticated literary magazine...
Reading and correcting text proofs
By: Sir Khalid Rehman
You get a text print as a galley proof or a page proof which is required to be proofread. So you read the proofs closely to detect typographical errors to be corrected before any printing is done. You mark the corrections on the page for aother person to correct, or do the corrections yourself on a computer. You have to do it so that the text printed is exactly the same as the original manuscript. This is proofreading. A proof reader does not have the right to make any corrections on his own. Any spelling,...
Selecting the content for your magazine
by: Sir Khalid RahmanOnce the basics of a magazine have been agreed upon and decided, the regular work of an editor begins. An editor has to plan the magazine, decide who to assign the contents, articles as well as pictures and visual. Once the contents start coming in, the editor has to start editing and thinking about the magazine layout.The idea for an article may germinate in the mind of an editor, a corporate sponsor or a writer, like a painting which may be created by an artist or assigned to him by someone else. In either case, it...
Seven Traits of Highly Effective Press Releases
By: Sir Khalid Rehman
Why are PR people like nuclear weapons?
1. If one side has one, the other side has to get one.
2. Once the news release is emailed, it cannot be recalled.
3. When they land, they screw up everything forever.
A man phones a PR consultant and asks, “How much would you charge for just answering three simple questions?”
The PR consultant replies, “A thousand dollars.”
“A thousand dollars!” exclaims the man. “That’s very expensive isn’t it?”
“It certainly is,” says the PR consultant. “Now, what’s your third question?”
PR’s...
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